Zig Ziglar said “You can get anything you want, as long as you help enough other people get what they want.”
Of course he was talking about sales. Which makes it perfect for you. (In case you forgot you were in sales!)
Everything you do is a sale, and selling your business idea is no different. Forget about what you want from the transaction, and focus on what an investor wants. Your business plan needs to answer what is on their mind. Namely – Is this a high growth opportunity? How risky is it? Where are you now? What is the exit strategy? What has to happen to get there?
There is a writer’s trick which is worth keeping in mind. The trick is to look back and read what you have written, and ask “So What?” . If your copy doesn’t answer the “So What?” question, then it has failed.
Use this when you are writing your business plan, and put everything through a filter – how does this section or piece of information answer the questions in the investor’s head, or support my case that this is the right opportunity for them.
Figure our how you can help the VC get what they want, and have a much better chance of getting what you want.
Consider this… there are funds available to invest. Your job as a business owner is to make it clear that you are worth investing in.
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