Michael Porter is a pioneer in the thinking around competitive strategy. In this interview he outlines his model for an analysis of an industry and the competition within it.
This is an essential part of your business plan.
As an entrepreneur, it is essential that you understand the environment in which you operate. More importantly, when seeking capital, that you are able to convey a summary of your industry and where you sit in it to an investor.
A pdf of the content is also available here.
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