Video Presentation by Seth Godin (Author Meatball Sundae, The Idea Virus, All Marketers are Liars, Purple Cow, The Dip, Permission Marketing and others…)

This is a great presentation by Seth Godin to Google executives on what makes companies great.

The most relevant point for me is that it is not the technology itself which makes a company succesful (much like a VHS v Beta choice, Yahoo for example built a better auction engine that eBay, but noone uses it).

It’s all about how you connect with your market, and why the blue box from Tiffany’s IS the product.

It’s the distinction between being the best at what you do, and being the best at marketing what you do.

More from Seth Godin here.

Why this is important: markets are cluttered, people are busy. The success or failure of your business, and therefore how interesting it is for an investor comes down to several factors, but marketing is key.

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